The wide-ranging scope and deep-level insight provided by the ACALAHA program can be of immense value to top-level executives of Asian firms in an unexpected way.

These busy executives see clearly the need to improve their English language communication skills, but are often – understandably – bored with the elementary material found in standard language courses and texts, even those oriented towards business communication.

In this context, the MediAnalysis / ACALAHA lecture material contributes to the solution of two serious problems in one fell swoop.

First and foremost, the clear yet sophisticated articulation of the language in the lectures will be of immense value for top executives dealing with situations of both substantive complexity and highly-nuanced subtle communication.

In this sense, these lectures will provide executives with familiarity in understanding and using the kind of language skills they can actually use in the sorts of high-level negotiations in which they operate daily.

At the same time, the content of the lectures will not only be of intrinsic interest to them, but will also give them a solid grasp of the cultural tradition out of which their Western counterparts / competitors come.

This will be valuable in expanding the range of common interest and knowledge so crucial in establishing / maintaining / and improving the personal relationships that are key in successful business negotiations, especially across cultures.

In this way, these lectures will help busy top executives quickly and enjoyably improve their English skills

at a level commensurate with the kinds of issues and people they actually deal with in their business,

while, at the same time, expanding their understanding and knowledge of the cultural traditions of their Western counterparts / competitors.